Review: Bell Flower Idebenone Brightening Serum

I recently posted a separate blog post about the new brand BELL FLOWER and my review of their HEART LEAF serum. Today, I want to share my thoughts about their IDEBENONE Brightening Serum. I purposely chose this serum because I usually have dull and tired-looking skin, so I thought this serum might help me deal with those concerns.


IDEBENONE is an anti-oxidant that protects our cells from environmental damages and improves fine lines, dryness and skin texture.  It is said that IDEBENONE is more powerful than Vitamins C and E in preventing skin damage.

Price: $28.00 or Php 1,400

Weight: 50ml


A treatment serum that has brightening and moisturizing effect. This also can help smooth out skin textures and prevent skin damages. This serum contains:

  • Hydroxydecyl Ubiquinone (Idebenone) which is responsible for anti-aging, skin moisturizing and promoting collagen synthesis
  • Niacinamide (2%) which we all know has a whitening effect and can improve the skin barrier. 

Other ingredients include Water, Xanthan gum, Hydroxyethylcellulose, Carbomer, Glycerin, Glycereth-26, Dipropylene Glycol, Butylene glycol, Niacinamide, Propolis extract, and plant and flower based extracts. Full ingredient list on their website

This serum comes in a light yellow color and has a light citrus scent to it.

Packaging: This serum comes in a matte finish glass bottle with a dropper. This also comes with a box with product information such as ingredient list and of course product description.

How to use:  Apply a few drops of the serum onto your face before you apply your moisturizer. I personally drop the serum onto my fingers first before applying it to my face so that the dropper doesn’t get contaminated.



  • This serum feels very light on the skin and I like that oil-like consistency of this serum.
  • I love using this serum because it’s not tacky at all and my skin absorbs it quickly making my routine a tad bit faster.
  • I did see some improvements in my skin textures but it didn’t entirely clear it out. However, the glowing, healthy look is really visible.
  • I also like that even though it has Niacinamide and other flower and plant extracts, it doesn’t irritate my sensitive skin.

Final thoughts:

I love how this serum has awesome ingredients for the skin and I could really see the improvement on my skin texture. This is a great serum for those with sensitive skin but want to incorporate Niacinamide and other vitamins into their routine.


                                            Roseanne ❤





Product was sent to me by BELL FLOWER
All pictures are mine unless otherwise stated
Opinions are 100% honest to goodness
What works for me might not work for you and vice versa


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